Sole Confessions

Owners Jayne and Christina with the keys to Waterlily Shoes new location at Matticks Farm

A new chapter for Waterlily Shoes!

Jayne Nelson

After a leap of faith at 57, Jayne Nelson bought Waterlily Shoes in Sidney BC and never looked back. Now, she and partner Christina are opening a second location at...

A new chapter for Waterlily Shoes!

Jayne Nelson

After a leap of faith at 57, Jayne Nelson bought Waterlily Shoes in Sidney BC and never looked back. Now, she and partner Christina are opening a second location at...

Milan Magic – Our Style-Filled Adventure at MICAM's 100th Edition

Milan Magic – Our Style-Filled Adventure at MIC...

Jayne Nelson

The Waterlily Shoes buying team headed to Milan for MICAM's 100th edition. Here's what inspired us, from runway trends to effortless street style.

Milan Magic – Our Style-Filled Adventure at MIC...

Jayne Nelson

The Waterlily Shoes buying team headed to Milan for MICAM's 100th edition. Here's what inspired us, from runway trends to effortless street style.

Women’s statement shoes on display with handbags at Waterlily Shoes in Sidney by the Sea.

Trends Are Just Inspiration—Not Rules

Jayne Nelson

Trends come and go, but the one constant is that you should feel amazing in what you wear. After all, one of the most beautiful trends you can follow is...

Trends Are Just Inspiration—Not Rules

Jayne Nelson

Trends come and go, but the one constant is that you should feel amazing in what you wear. After all, one of the most beautiful trends you can follow is...